Fracap Magnifico

The good folks of Fracap give us a behind the scenes look into the process of their Iconic M120 mountain boot. The M120 are hand crafted by artisans utilizing premium leathers in a technique dating back generations.  

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Feit Man Vs Machine

Feit borrows imagery from Koyaanisqatsi as a juxtaposition against their own craftsman showcasing the craftsmanship and attention to detail of the Feit products.

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The Art of Making Sake

Nowness takes us on a journey to the Masumi brewery in Japan where they have been carefully crafting Sake for 359 years. Enjoy!

A Singular Journey – John Lobb AW15

John Lobb Artistic Director Paula Gerbase commissions Cornish poet CP Nield for a poem as the backdrop for this look book  inspired by the story of an older John Lobb looking back at an epic journey he undertook by foot …


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FIRST DANCE – Derek Bell, 1970 Ferrari 512M

Blackbird Automotive  chronicles the five-time 24 hours of Le Mans winner and British sports car racing legend Derek Bell’s 40 year reunion with his first – Jacques Swaters’ 1970 Ferrari 512M endurance racer at Goodwood’s Festival of Speed 2015, the …


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Advanced Style Men

Following this success, Cohen and Lina Plioplyte, his director and collaborator on the Advanced Style documentary, continually found themselves being asked, “What about the men?” – and so NOWNESS came calling. The resultant collaboration is Advanced Style: Men, a bespoke film celebrating five of …


Product of New York AW15

Many of us have fond memories of PONY (Product of New York) sneakers from a bygone era. The brand re-emerges borrowing the iconic silhouettes from its rich history while infusing a modern craft aesthetic. The video showcases the Pony M-110 …


Monocle Travel Guide Tokyo

The Monocle travel guide series continues this time the team gives us a glimpse inside Tokyo. Enjoy!  

A Year in the Life Of Red Wing 875

Filmmaker Nigel Christian takes us on a year journey with the Iconic Red Wing 875 through all the the elements and all terrain. Enjoy!

Reine by Camilo Him

Camilo Him takes us on a unique tour of the iconic Jim Goldstein house with an erotic twist. Featured is model Audrey Bradford utilizing the  modern architectural masterpiece as intended. Enjoy!

Clarks Desert Boot – Made in England

The Clarks Desert Boot owns one of the most iconic silhouettes in British footwear with its signature crepe sole inspired by footwear seen in the bazaars of cairo, originally designed by Nathan Clark in 1949, the shoe became a staple …


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The Art of Shoe making with Foster & Son

To coincide with Victoria & Albert Museum exhibition  Shoes: Pleasure & Pain, the creative team gives us a look at a bespoke shoe being made.  Foster & Sons Emiko Matsuko carefully crafts a leather brogue from start to finish.